Hello and welcome to your early week international coatings industry update, brought to you by SpecialChem. We would like to wish a prosperous New Year to our readers...
How does one execute, document, apply and benefit from a competitive analysis or competitive intelligence process? Who within a company is responsible for the analysis of competitors? What are the various stages of competitor analysis? How does competitive intelligence fit with strategy development processes? What are the distinct differences of customer analysis, competitor analysis and competitive position analysis? What are the objectives of competitor analysis? What does a competitor profile contain? What are the key questions that you should ask regarding your competitors? What are the four diagnostic components of competitive analysis? What is the "greatest threat" to your business model? What should be the focus of your competitor analysis effort? How well are you "assessing competitors"...
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